Breakthrough Hormone Discovery Explains Why The Neuropsychology of Weight Control is So Effective.
It Helps Block the Production of Ghrelin!!

See the 5/23/02 New England Journal of Medicine on Ghrelin and Weight Loss

Over 1.2 million people have used "The Neuropsychology of Weight Control" to dramatically lose weight and keep it off by eating over 3,000 calories a day of fat burning foods - rather than low-calorie dieting. A surprising new study helps explain why crash diets not only don't work but make you fatter and helps explain why "The Neuropsychology of Weight Control" is so effective.

A hormone called ghrelin that's a relative newcomer to the appetite research scene appears to play an important role in keeping calories out of the mouth to begin with. The new study, published on May 23, 2002, in The New England Journal of Medicine, found ghrelin rises in obese dieters. What's more, the hormone surges in anticipation of meals in those who deprive themselves of calories -- which is typical of crash dieters. Indeed, ghrelin is the first hormone identified that promotes -- as opposed to quashes -- appetite. Ghrelin is secreted in the gut, where it acts as a sort of chemical room-service call to the brain for more energy.

In other words, people who try to shed pounds by depriving themselves of food through crash diets are fighting against a feedback mechanism that becomes more insistent the more weight they lose. Essentially, nobody has success with dieting.

Ghrelin's role in appetite has only recently been identified. Unlike its more famous cousin leptin, which acts as a long-term modulator of appetite, ghrelin has hints of a role both in day-to-day mealtime hunger as well as long-term body weight.

In the new study, researchers compared ghrelin levels in 13 obese men and women trying to lose pounds on low-calorie diets. For both the crash dieters and 10 "normal-weight" subjects, ghrelin spiked before meals and fell off after eating. As the dieters lost weight, their daily ghrelin levels rose an average of 24 percent. This increase greatly stimulated the appetite for foods rich in sugar and fat. This explains why dieters not only gain back the weight they lost but gain up to an additional 10% after each diet.

"The Neuropsychology of Weight Contro"l encourages overweight people to eat up to 3500 calories per day of the fat burining foods that block the priduction of ghrelin. This dual effect results in lasting, dramatic weight loss.

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